Marketing Operations | Strategy & Campaign Delivery
Making marketing work better, not just making more marketing.
I help organisations connect marketing strategy with execution, improving how campaigns are planned, teams work together and performance is understood.
MSc International Marketing · BA (Hons) Business Management
The work behind the work
Good marketing depends on more than a good idea.
More activity is rarely the answer. Marketing works better when a sharp understanding of customers and a clear strategy shape what happens next: clear decisions, agreed priorities, the right people, processes that hold up under pressure and campaigns delivered with care.
Decisions
Someone has to choose what the work is for, and say no to what it is not.
Priorities
Teams need a shared view of what comes first when time and budget are limited.
People
Marketers, colleagues across the organisation and agency partners all need to know their part.
Processes
Briefing, approvals and handovers that hold up when a campaign is under pressure.
Campaign delivery
Work that reaches the right audience, on time, and is reviewed honestly afterwards.
Where I focus
Four areas of expertise
Selected experience
Project work, charity fundraising and a brand of my own
Recent project-based engagements with growing businesses, leading integrated fundraising campaigns, building an in-house marketing team and founding a direct-to-consumer brand.
Working together
One way of working, three kinds of conversation
Whether you are hiring, looking for specialist support on a client account, or need focused help inside your own organisation, you get the same approach.
For hiring managers
Senior marketing, campaign and operations roles
I am interested in senior roles, contract or permanent, where marketing strategy, operations and campaign delivery come together.
How I can helpFor agencies
Client-side specialist support, freelance or subcontract
I have worked on the client side of agency relationships, so I understand how marketing fundamentals and client systems affect the performance of specialist media work.
How I can helpFor charities and growing businesses
Project-based strategy, operations and campaign help
For organisations that need focused help with their marketing strategy, a priority campaign, a team's ways of working or the systems behind their marketing.
How I can helpPerspectives
Practical thinking, shared on LinkedIn
I post practical thinking on LinkedIn about marketing strategy, operations, campaign delivery and the structural issues that affect marketing performance.
- Theme 01
Underperformance is often a delivery problem
Why campaigns that fall short are often let down by how they were delivered, not just by the strategy behind them.
- Theme 02
The hidden cost of weak briefing and approvals
How unclear briefs and slow sign-off quietly drain time, budget and quality long before a campaign goes live.
- Theme 03
Better systems, better campaign outcomes
Why the way marketing work is planned, owned and tracked shapes the results as much as the creative does.
Get in touch
Have a campaign, a role or a problem worth talking through?
Send me a short note with some context. I am happy to have an initial conversation and see whether I can help.